Adweek names ICF Olson a digital agency of the future

ICF Olson collective, which includes Olson 1to1, included in Adweek's list of "3.0 Agencies"

ICF Olson, a collective of best-in-class specialist agencies including Olson 1to1, was included in Adweek's first-ever Agencies 3.0 List this week, rounding out a hand-picked collection of 12 top agencies—360i, DCX Growth Accelerator, RQ and more – who are paving the way for the future of our industry while transforming clients' businesses to be ready for swift adaptation. Adweek showcases ICF Olson as a collective focused on four sectors: creative expression, public engagement, customer relationships and loyalty and digital expression, showcasing our Anthrolytics® tool, and our work with Bauer in specific:

"When the agency took on the business 13 years ago, it was No. 4 in its category. By understanding that hockey-crazed kids rather than their parents drove brand conversations, ICF Olson turned away from paid media and, via an app, built a new social language for that audience. Bauer is now the category’s top brand, and by 2008, industry accolades, including Effies, started rolling in."

“It has been exciting to look at where the market is going and building for the future,” ICF Olson's global agency lead, Louise Clements, told Adweek. "We are not mired by old legacy systems that we can’t get rid of, and instead are purpose driven."

Happy to officially be a "3.0."  Read the full article here.